
We always knew Starbucks were revolutionaries of the Wi-Fi Hotspot but they’ve gone one step further this time. They’ve launched a new digital network for their Hotspots.
Why are Starbucks going to such lengths to provide Wi-Fi?
CIO, Gillet Stephens has said that more customers log on to Starbuck’s Wi-Fi Hotspots using mobile devices like phones and iPads than laptops.
Starbucks seem to think that more mobile devices mean more people using public Wi-Fi Hotspots. Their figures certainly suggest this. Starbucks US Hotspots get 30 million users a month!
Starbucks are simply changing their Wi-Fi technology to respond to demand.
To improve their coffee houses, US stores now offer their Wi-Fi for free, and Starbucks Wi-Fi Hotspots don’t just offer customers the Internet they interact with them. The Starbucks digital network appears when users connect to a Starbucks Wi-Fi Hotspot and gives users local information as well as news and reviews.
Starbucks value their Wi-Fi customers so much they have built their Wi-Fi system using HTML 5 to accommodate for all the iPad and iPhones logging on.
Thanks to Scobleizer for his interview and article with Gillet Stephens. And to re-ality for the Starbucks shot.